Meaning of the word "Churn rate" in English

What does "Churn rate" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

Churn rate

US /tʃɜːrn reɪt/
UK /tʃɜːrn reɪt/

Noun

the rate at which customers stop doing business with an enterprise

Example:
Reducing customer churn rate is a key goal for many subscription services.
A high churn rate can indicate problems with customer satisfaction or product quality.