Meaning of the word "client retention" in English

What does "client retention" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

client retention

US /ˈklaɪ.ənt rɪˈtɛn.ʃən/
UK /ˈklaɪ.ənt rɪˈtɛn.ʃən/

Noun

the ability of a business to keep its customers over a period of time

Example:
Improving customer service is key to increasing client retention.
Our company has a high client retention rate due to our excellent support.