Meaning of the word "customer loyalty" in English

What does "customer loyalty" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

customer loyalty

US /ˈkʌstəmər ˈlɔɪəlti/
UK /ˈkʌstəmə lɔɪəlti/

Noun

the tendency of customers to continue buying from a particular brand or company over time

Example:
Building strong customer loyalty is essential for long-term business success.
The company offers a rewards program to increase customer loyalty.