Meaning of the word downmarket in English
What does downmarket mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
downmarket
US /ˈdaʊnˌmɑːr.kɪt/
UK /ˌdaʊnˈmɑː.kɪt/
Adjective
cheap and of low quality
Example:
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They decided to target the downmarket segment of the industry.
•
The store started selling more downmarket products to attract a wider customer base.
Adverb
towards the cheaper or less prestigious end of the market
Example:
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The brand has moved downmarket in recent years.
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Some luxury brands are careful not to go too far downmarket.