Meaning of the word "downward trend" in English

What does "downward trend" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

downward trend

US /ˈdaʊn.wərd trɛnd/
UK /ˈdaʊn.wəd trɛnd/

Noun

a general development or change in a situation or in the way that people are behaving that is getting worse or decreasing

Example:
The company has been experiencing a downward trend in sales for the past quarter.
There's a clear downward trend in the number of new students enrolling.