Meaning of the word "emotional appeal" in English

What does "emotional appeal" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

emotional appeal

US /ɪˈmoʊʃənl əˈpiːl/
UK /ɪˈməʊʃənl əˈpiːl/

Phrase

a method of persuasion that attempts to create an emotional response in the audience to convince them of an argument or cause

Example:
The advertisement used an emotional appeal to encourage donations for the charity.
Politicians often rely on emotional appeal to sway voters.