Meaning of the word "market penetration" in English

What does "market penetration" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

market penetration

US /ˈmɑːr.kɪt ˌpɛn.ɪˈtreɪ.ʃən/
UK /ˈmɑː.kɪt ˌpen.ɪˈtreɪ.ʃən/

Noun

the extent to which a product or service is recognized and bought by customers in a particular market

Example:
The company aims to increase its market penetration in Asia.
Achieving high market penetration is crucial for new products.