Meaning of the word "media kit" in English

What does "media kit" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

media kit

US /ˈmiːdiə kɪt/
UK /ˈmiːdiə kɪt/

Noun

a package of promotional materials, such as brochures, photographs, and press releases, provided to members of the media to assist them in reporting on a product, service, or event

Example:
The company distributed a comprehensive media kit to all journalists attending the product launch.
Our website has a dedicated section where you can download our latest media kit.