Meaning of the word "native advertising" in English

What does "native advertising" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

native advertising

US /ˈneɪtɪv ˈædvərˌtaɪzɪŋ/
UK /ˈneɪtɪv ˈædvətaɪzɪŋ/

Noun

a type of advertising that matches the form and function of the platform on which it appears

Example:
Many online publications use native advertising to generate revenue.
It's sometimes hard to distinguish between editorial content and native advertising.