Meaning of the word "niche market" in English

What does "niche market" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

niche market

US /ˌnɪtʃ ˈmɑːr.kɪt/
UK /ˌniːʃ ˈmɑː.kɪt/

Noun

a small but profitable segment of a market suitable for focused attention by a marketer

Example:
They found a successful niche market for organic pet food.
Starting a business in a niche market can reduce competition.