Meaning of the word underselling in English
What does underselling mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.
underselling
US /ˌʌndərˈselɪŋ/
UK /ˌʌndəˈselɪŋ/
Noun
1.
the act of selling goods or services at a lower price than a competitor
Example:
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The store was accused of underselling its rivals to gain market share.
•
His strategy of aggressive underselling eventually led to a price war.
2.
the act of representing something as being less good or important than it really is
Example:
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His constant underselling of his own achievements was frustrating to his colleagues.
•
The movie suffered from an underselling marketing campaign that failed to highlight its strengths.