Meaning of the word "wholesale price" in English

What does "wholesale price" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

wholesale price

US /ˈhoʊl.seɪl praɪs/
UK /ˈhəʊl.seɪl praɪs/

Noun

the price of goods when they are sold in large quantities to a retailer, rather than to the end consumer

Example:
We buy our products at wholesale price directly from the manufacturer.
The retailer marks up the wholesale price to make a profit.