詞彙 "niche market" 在中文的含義

"niche market" 在英語中是什麼意思?與 Lingoland 一起探索這個詞的含義、發音及具體用法

niche market

US /ˌnɪtʃ ˈmɑːr.kɪt/
UK /ˌniːʃ ˈmɑː.kɪt/

名詞

利基市場, 小眾市場

a small but profitable segment of a market suitable for focused attention by a marketer

範例:
They found a successful niche market for organic pet food.
他們為有機寵物食品找到了一個成功的利基市場
Starting a business in a niche market can reduce competition.
利基市場創業可以減少競爭。