詞彙 "word of mouth marketing" 在中文的含義
"word of mouth marketing" 在英語中是什麼意思？與 Lingoland 一起探索這個詞的含義、發音及具體用法
word of mouth marketing
US /wɜrd əv maʊθ ˈmɑrkɪtɪŋ/
UK /wɜːd əv maʊθ ˈmɑːkɪtɪŋ/
名詞
口碑行銷, 口頭宣傳
a marketing strategy that relies on customers sharing their positive experiences with a product or service with others, often through informal conversations or recommendations
範例:
•
Our new restaurant grew quickly thanks to strong word of mouth marketing.
我們的新餐廳因強大的口碑行銷而迅速發展。
•
Positive customer reviews are a key component of effective word of mouth marketing.
積極的客戶評價是有效口碑行銷的關鍵組成部分。