词汇 "word of mouth marketing" 在中文的含义

"word of mouth marketing" 在英语中是什么意思?与 Lingoland 一起探索这个词的含义、发音及具体用法

word of mouth marketing

US /wɜrd əv maʊθ ˈmɑrkɪtɪŋ/
UK /wɜːd əv maʊθ ˈmɑːkɪtɪŋ/

名词

口碑营销, 口头宣传

a marketing strategy that relies on customers sharing their positive experiences with a product or service with others, often through informal conversations or recommendations

示例:
Our new restaurant grew quickly thanks to strong word of mouth marketing.
我们的新餐厅因强大的口碑营销而迅速发展。
Positive customer reviews are a key component of effective word of mouth marketing.
积极的客户评价是有效口碑营销的关键组成部分。