Meaning of the word "brand building" in English

What does "brand building" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

brand building

US /brænd ˈbɪl.dɪŋ/
UK /brænd ˈbɪl.dɪŋ/

Noun

the process of creating and strengthening a brand's identity and reputation through various marketing strategies

Example:
Effective brand building is crucial for long-term business success.
Social media plays a big role in modern brand building.