Meaning of the word branding in English

What does branding mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

branding

US /ˈbræn.dɪŋ/
UK /ˈbræn.dɪŋ/
"branding" picture

Noun

1.

the promotion of a particular product or company by means of advertising and distinctive design.

Example:
•
Effective branding is crucial for market success.
•
The company invested heavily in its new branding campaign.
2.

a mark burned on livestock or criminals with a hot iron.

Example:
•
The cattle had a distinct branding on their hide.
•
Historically, branding was used to identify ownership of slaves.