Meaning of the word "brand recognition" in English

What does "brand recognition" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

brand recognition

US /ˈbrænd ˌrɛk.əɡˈnɪʃ.ən/
UK /ˈbrænd ˌrɛk.əɡˈnɪʃ.ən/

Noun

the extent to which consumers are familiar with a brand, its products, or its services

Example:
Good marketing campaigns can significantly increase brand recognition.
The company invested heavily in advertising to improve its brand recognition.