Meaning of the word "off brand" in English

What does "off brand" mean in English? Explore the meaning, pronunciation, and specific usage of this word with Lingoland.

off brand

US /ˈɔf ˌbrænd/
UK /ˈɒf ˌbrænd/

Adjective

not made by a well-known manufacturer; generic or unbranded

Example:
She prefers to buy branded products rather than off-brand ones.
The store sells both popular brands and cheaper off-brand alternatives.